Engagement Organizing: Harnessing People Power – A Training Workshop for Sudbury Area Environmental Groups

Registration: $50 per person or $20 per person for all-volunteer unstaffed organizations.
Registration includes snacks and lunch.

Date: November 28, 2019
Time: 9:30 AM – 5:00 PM

There is a growing trend towards people-centred campaigns, enhanced by technology and data. NGOs that wish to be a part of this trend need to retool around the best practices of organizing and engagement. Advancing our various issues has now become about how we best support citizen mobilization and leadership.

‘Engagement Organizing’ is an approach that strives to marry organizing, technology, and a culture of developing leadership in others. It represents a shift away from expert-driven, direct mail groups toward a model that focuses on nimble, data-driven, learning organizations that place relationship building and mobilization of supporters at the heart of their work. The result can be build resilient, effective organizations that continue to advance their work in an ever-more competitive world.

The goal of the workshop will be to share the theory and practice of developing successful engagement organizations. Session leaders will describe real world stories and techniques of others doing this kind of work, and also tap into lessons from participants in the room. Also included are important conversations around data, segmentation, team building, leadership development and institutionalization of organizing?

The goal is to offer an opportunity for those who have begun to embrace engagement organizing in their respective organizations and are ready for a deeper conversation into overcoming the challenges that this approach offers. Session leaders will rely heavily on case study analysis, real world stories and techniques, and will draw interactive dialogue from participants to unpack challenges with an eye to sharing strategies to deepen our own success in driving robust engagement activities.

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