Google Analytics Training for Online Fundraising


  • $80 for both webinars
  • $50 for each webinar

Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online projects.   It can also be used as a tool for online fundraising.  If your organization has a website, as  well as a web page that accepts donations, chances are it is already tracked with Google Analytics.

But are you getting any insights from this powerful tool? Google Analytics generates a lot of ‘vanity metrics’ that give an illusion of progress, but don’t help you get better online results. It can also be overwhelming, filled with jargon and strange numbers that don’t make a lot of sense.

The Sustainability Network is happy to offer this 2-session webinar on Google Analytics for Online Fundraising. 

Google Analytics for Online Fundraising

Webinar #1: An Introduction
Oct 17, 1:30 pm -3:30 pm

In this 2 hour webinar, we will take the mystery out of Google Analytics. We’ll show you two key techniques that transform Google Analytics from a curious set of numbers to a powerful tool to make sure you’re getting the most out of your online efforts.

Learning outcomes:

  • A brief overview of Google Analytics: what it can and cannot do for you
  • How to track the key metrics that help your organization succeed
  • How to measure the impact of your social media, email and online advertising efforts

Who should take this training:

  • You are not a technical person, but you have to make decisions about how to invest scarce budget and staff time in online work
  • You are not always sure what’s working and what’s not with your online initiatives
  • You need a common language and framework for evaluating the success of your online projects


  • Free dashboards that you can install in your own account that show you what’s working and what’s not on your site.
  • A step-by-step road map for getting the most out of Google Analytics, from setup through conversion tracking to marketing measurement and reporting.

Google Analytics for Online Fundraising

Webinar #2: An In-depth Look
Oct 19, 1:30 pm -3:30 pm

This webinar will help you learn the following:

  • How can Google Analytics help you raise more money online?
  • Put dollar amounts to your website visits with ecommerce tracking (and enhanced ecommerce tracking)
  • Track your email, advertising and social media outreach with campaign tagging
  • Measure the dollars raised from your online outreach

Learning outcomes:

  • Understand how Google Analytics can give you insights into what’s working and what’s not with your online fundraising
  • Calculate the ROI of different fundraising outreach methods: email vs. online ads vs. social media
  • Optimize your donation pages and messaging to generate more donations per visitor
  • Understand what’s involved in setting up Google Analytics to generate the insights above

Who should take this training:

  • You are responsible for making decisions about online fundraising, and need more insights into what is working and what is not with your online marketing. You are familiar with Google Analytics but could use some guidance to get the most out of this powerful tool.