Supercharge Your Purpose – Communications Training Webinars that Drive Organizational Success

Second Revolution Communications is pleased to host two upcoming webinars, for those with beginner to intermediate knowledge, that will build your organization’s marketing and communication capacity to maximize your public engagement and fundraising activities.

Each webinar provides you with valuable insights and practical skills to create and implement communication strategies that successfully meet your organizational objectives. They are essential training for communications staff, subject matter experts, and program leads who are involved in planning programs, developing and executing communications plans, and crafting messages for the public.

Cost: $40 for both webinars or $25 for one.
*A recording of the webinar will be made available to all those who sign-up.

Engineering Effective Events

Tuesday, February 27, 2018
1:00 pm to 2:30 pm Eastern Time

Event marketing strategies leave a lasting, brand-focused impression by grabbing the attention of a group of people who are gathered together, creating a sense of belonging and community and forwarding your organization’s mandate. If executed professionally and successfully, event marketing will provide attendees (partners, donors and supporters) with an experience that will resonate in their minds for months, if not years, to come.

In this webinar, you’ll learn how to turn your event into the must-attend occasion on your community’s social calendar while adding significant value to your brand, operations and bottom line. We’ll use case studies to run you through developing the initial concept, thematic devices, venue, MC and speakers, entertainment, food, venue decoration, audio/video, set-up and teardown and attendee (and sponsor) follow-up.

Engaging Email Campaigns

Thursday, March 1, 2018
1:00 pm to 2:30 pm Eastern Time

Email outreach remains one of the most vital communications tools available to organizations for successful campaigns and development efforts. Effective email outreach depends on communication strategy, copywriting, layout and design, technical delivery platforms, testing and analysis, and best practices. With proper execution, email outreach consistently delivers one of the highest returns on communications investment.

In this webinar, you’ll explore a number of email design and messaging case studies, and compare some of the major email service providers and their technical offerings. You’ll learn the importance of list segmentation, integrating contact relationship management (CRM) systems, personalization of emails, and automated email series messaging. You’ll also learn how to improve your email communications through consistent metrics analysis and A/B testing.